Apple Is Looking For Creative Writer To Help Siri Evolve

Written by admin. Posted in Siri News

mynameissiri.comSiri, born on October 4th, 2011, has already come a long way during her short lifetime. But still in many cases when Siri doesn’t understand what you’re asking, she will divert you to a plain vanilla web search. That’s Siri’s way of indicating that your query – how you asked Siri for stuff – just didn’t come through. Understanding natural language is a key area where Siri has a lot of growing up to do.

But already, Siri’s responses often have a lot of wit to them. Character and personality have been a distinct feature of Siri’s responses since the launch of the virtual personal assistant, and exactly these features make Siri stand out from the competition. In the past, Apple has accomplished this by hiring creative writers to give Siri a true personality. And Apple seems to be hiring again to juice up Siri’s artificial intelligence. According to 9to5 Mac, last week, a job listing on showed proof that Apple is taking the development of Siri’s personality to a higher level:

“We’re looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant. Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways. The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.”

Key Qualifications:

  • Excellent overall writing skills
  • Great vocabulary and cross-cultural knowledge
  • Demonstrated experience in writing character-driven dialog
  • Demonstrated ability to elicit and synthesize ideas from a variety of creative sources
  • Excellent technical language skills; strong knowledge of English grammar and style
  • Multiple languages strongly preferred; translation experience is a plus
  • Demonstrated multi-disciplinary teamwork skills
  • Experience working with software engineering teams, practices, and tools desired
  • Experience with user-centered design is a plus

The succesful job applicant will:

  • Develop and write original dialog to support new Siri capabilities; refresh and refine existing Siri dialog.
  • Work closely with interaction designers in formulating utterances, and in specifying them and their parameters for engineering staff.
  • Develop a rapid editorial process and workflow for eliciting ideas (from internal, external, and user sources), creating and refining dialog, soliciting internal reviews, getting dialog into production, and learning from user reaction to it.
  • Ensure the consistency and quality of Siri dialog from all sources.
  • Help the Siri team evolve Siri as a distinct, recognizable character.

This job listing has been recently removed, which either means that Apple just closed the kitchen door or the job has been taken. We can’t wait for the results!

Eyes Free – Using Siri In Your Car

Written by admin. Posted in Siri News

using siri in your car
Ever since the announcement on the World Wide Developers Conference in San Francisco in June of last year, Apple has been working together closely with car manufacturers to integrate Siri into their voice control systems. By hooking up Siri to these select systems – thereby bypassing the car’s own infotainment system and letting Siri do the talking – you’ll be able to ask Siri questions through the voice command button on your steering wheel.

Using Siri In Your Car: Eyes Free

using siri in your car

Using Siri in your car while driving could have implications on your safety, and Apple is fully aware of this. For driver safety reasons, the screen of your iOS device won’t light up when you ask Siri to call people, make Siri play music, hear and compose text messages, use Maps and get directions, read your notifications, etcetera. Any of Siri’s capabilities that involve displaying web pages just won’t work. This is what Apple calls Eyes Free mode.

Siri Car Integration: Chevy’s First, Others Coming Soon

using siri in your car

Chevy’s 2013 Spark and Sonic models that have the MyLink system built in will be among the first cars to feature integration with Apple’s digital assistant via the Chevrolet MyLink system. According to Chevrolet, using Siri in your car with Eyes Free mode will be possible in the first quarter of 2013.

The list of car manufacturers working together with Apple is growing: In addition to Chevrolet, BMW, Mercedes-Benz, Audi, Chrysler, Honda, General Motors, Jaguar, Land Rover, Toyota, and (recently announced at last week’s Consumer Electronics Show) Hyundai are all listed as planning to bring Siri integration into their voice control systems.

In iOS6, Siri Uses Google Only Half As Much

Written by admin. Posted in Siri News

siri uses google

According to investment firm Piper Jaffray, since the release of iOS6, Siri uses Google only half as much. Google is responsible for only 30 percent of the data returned on common queries handled by Siri. In iOS5, this used to be a whopping 60 percent.

Piper Jaffray analyst Gene Munster:

“The biggest change in query resolution to Google was the removal of Google Maps in iOS 6, as 23% of queries resolved to Apple Maps,” analyst Gene Munster writes. “Yelp and Yahoo! also benefited slightly. Net-net we view this as a slight negative for consumers on Apple products as we view Apple Maps as an inferior product to Google Maps.”

The latest tests also found evidence of other improvements to Siri, though the changes have been slight. In iOS 5, Siri understood 89 percent of queries spoke in a quiet environment, while that improved to 91 percent in iOS 6, while 76 percent of queries were answered correctly in iOS 5 and that improved to 77 percent with iOS 6.

Since Piper Jaffray’s first Siri test in June of 2012, Google has launched its own voice-driven assistant service, called Google Now. For the latest test, Google Now was included to offer a head-to-head comparison with Siri, and found that Apple’s service has a slight advantage.

Siri Bugs: Shows Code To Users In US

Written by admin. Posted in Siri News

siri bugs

For some users, some nasty Siri bugs are beginning to show up when they are using the iPhone’s personal assistant – a service Apple still considers to be in Beta, and perhaps rightly so. When asked by users in the U.S. why Siri doesn’t speak Danish, German, Portugese, Mandarin, French, Russian, and other foreign languages, the answer actually shows code that Siri seems to be using to communicate with Siri’s servers.

Siri is the future, but Siri bugs may be here to stay for some time to come. Isn’t it just fascinating to see how Siri translates your questions into little snippets of computer code?

(Via Cult of Mac.)

Apple Patents Siri Icon Design

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siri icon patent

According to Apple Insider, the U.S. Patent and Trademark Office granted Apple’s design patent claim after more than a year of reviewing the patent application.

The Siri icon was designed by Apple designer Freddy Anzures and user interface designer Alessandro Francesco Sabatelli. Anzures is a designer in the Human Interface Group at Apple, the team responsible for Mac OS X and the iPhone. The patent application was first filed on Oct. 4, 2011, on the day that Siri was introduced alongside the iPhone 4.

Apple Hires Amazon Search Technologist To Run Siri Unit

Written by admin. Posted in Siri News

siri amazon william stasior

According to All Things D, Apple has hired major Amazon search technologist and MIT PhD William Stasior to run its Siri unit. Stasior’s has had an impressive career. He has taught at MIT, worked at Oracle, Netcentives and Altavista. He joined Amazon in 2003 as director of search and navigation.

With his long-time experience in search, hiring Stasior clearly indicates that Apple is expanding on providing services like search, Maps, and advertising.

Via All Things D.

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